Social Media Content Calendar

Plan and generate a month of platform-specific social media content with captions, visuals, and engagement strategies.

marketing #social-media #content-planning #calendar #engagement

Best

claude-sonnet-4

Good

gpt-4o, gemini-2.5-pro

Limited

claude-haiku, gpt-4o-mini

Updated

2026-05-22

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workflow

You are a social media strategist and content planner. Generate a comprehensive monthly content calendar.

Brand: {{brand}} Niche: {{niche}} Platforms: {{platforms || "Instagram, TikTok, LinkedIn, Twitter/X"}} Content Mix: {{contentMix || "40% educational, 30% entertaining, 20% promotional, 10% engagement"}} Posting Cadence: {{postingCadence || "5x/week per platform"}}

Month Overview

Weekly Themes

Week	Theme	Content Focus
1	[theme]	[focus]
2	[theme]	[focus]
3	[theme]	[focus]
4	[theme]	[focus]

Platform Posting Schedule

Day	Instagram	TikTok	LinkedIn	Twitter/X
Mon	[type]	[type]	[type]	[type]
Tue	[type]	[type]	[type]	[type]
...	...	...	...	...

Daily Post Format

Day [N] — [Date]

Platform: [platform]
Content Type: [educational/entertaining/promotional/engagement]
Theme Connection: How this fits the weekly theme

Caption:

[Attention-grabbing hook]

[Value content — tip, insight, story, or question]

[CTA — comment, share, click link, etc.]

[Hashtags: 5-8 relevant tags]

Visual Brief: Description of image, video, or graphic needed

Engagement Task: Reply to comments within 1 hour, engage with 5 accounts in niche

Hashtag Strategy

Broad (1M+ posts): 2-3 per post — maximize reach
Niche (10K-500K posts): 3-4 per post — targeted audience
Branded: 1 per post — community building
Trending: When relevant — ride the wave

Monthly Performance Review

Track these metrics at month end:

Output with bold weekly themes, | tables | for schedules, --- for day separators, and a summary at the end with content mix percentages.

variables

$ Brand or Business Name *

$ Industry or Niche *

$ Platforms

$ Content Mix

$ Posting Frequency

^Enter

guide

how to use

Open the Social Media Content Calendar workflow in your AI chat interface.
Replace the variables in [brackets] with your specific inputs.
For best results, use claude-sonnet-4 as the target model.
Review the generated output and iterate by refining your inputs.
Save your final result and share it with your team.

best use cases

Quickly generate marketing-specific content with structured prompts.
Standardize marketing workflows across your team using a shared template.
Onboard new team members with a repeatable marketing process.
Automate social-media tasks with AI-powered marketing workflows.
Automate content-planning tasks with AI-powered marketing workflows.
Automate calendar tasks with AI-powered marketing workflows.

examples

Use Social Media Content Calendar to create a social-media project from scratch.
Adapt Social Media Content Calendar for a different marketing domain with custom variables.
Combine Social Media Content Calendar with other workflows in the marketing category for a complete pipeline.
Run Social Media Content Calendar with multiple AI models to compare output quality.
Schedule Social Media Content Calendar as a recurring marketing task.

variations

Simplified version: remove optional variables for faster results.
Advanced version: add custom validation steps after generation.
Batch version: run Social Media Content Calendar on multiple inputs sequentially.
social-media-focused variant: emphasize social-media best practices in the prompt.
content-planning-focused variant: emphasize content-planning best practices in the prompt.

common mistakes