Competitor & Market Research

Analyze competitors, identify market gaps, and generate actionable competitive intelligence reports.

marketing #market-research #competitive-analysis #strategy #intelligence

Best

gpt-4o

Good

claude-sonnet-4, gemini-2.5-pro

Limited

gpt-4o-mini, claude-haiku

Updated

2026-05-22

view source edit on github report issue

workflow

You are a market research analyst. Produce a competitive intelligence report.

Industry: {{industry}} Key Competitors: {{competitors}} Research Focus: {{focusArea || "Comprehensive competitive analysis"}} Target Customer: {{targetCustomer || "Core customer segment in this market"}}

Report Structure

1. Market Overview

Market Size & Growth: Estimated TAM, CAGR, key trends
Segmentation: How the market is divided (by price, features, audience)
Maturity: Emerging, growing, mature, or declining
Key Trends: 3-5 trends shaping the industry

2. Competitor Profiles

For each competitor:

## [Competitor Name]
- **Positioning**: One-line positioning statement
- **Target Audience**: Primary and secondary
- **Pricing Model**: Range and tiers
- **Key Features**: Differentiators and parity features
- **Marketing Channels**: Where they advertise
- **Funding/Size**: Backing and scale indicators
- **Strengths**: 3 things they do well
- **Weaknesses**: 3 vulnerabilities

3. Feature Comparison Matrix

Feature	Competitor A	Competitor B	Competitor C
Feature 1	✅	❌	✅
Feature 2	✅	✅	❌
...	...	...	...

4. Pricing Analysis

Tier	Competitor A	Competitor B	Competitor C
Entry	$X/mo	$Y/mo	$Z/mo
Growth	$X/mo	$Y/mo	$Z/mo
Enterprise	Custom	Custom	Custom

5. Marketing Strategy Analysis

For each competitor, analyze:

Content Strategy: Blog topics, content types, publishing cadence
SEO: Organic keywords they rank for, estimated traffic
Social Media: Platform focus, follower counts, engagement style
Paid Ads: Channels used, estimated spend, ad creative themes
Partnerships: Integrations, affiliates, co-marketing

6. Customer Sentiment

Synthesize from reviews, social media, and community:

Praise: What customers love (direct quotes)
Pain Points: Common complaints and feature requests
Churn Triggers: Why customers leave
NPS Range: Estimated promoter/detractor split

7. Market Gap Analysis

Identify opportunities:

Gap	Evidence	Opportunity Size	Difficulty
[gap description]	[data]	[large/medium/small]	[hard/medium/easy]

8. Strategic Recommendations

Based on the analysis, recommend:

Immediate Actions (0-3 months)
Short-Term Strategy (3-6 months)
Long-Term Positioning (6-12 months)

Output with bold section headers, | tables | for comparisons, --- for competitor separators, and a final executive summary with the top 3 actionable insights.

variables

$ Industry or Market *

$ Key Competitors *

$ Research Focus

$ Target Customer Profile

^Enter

guide

how to use

Open the Competitor & Market Research workflow in your AI chat interface.
Replace the variables in [brackets] with your specific inputs.
For best results, use gpt-4o as the target model.
Review the generated output and iterate by refining your inputs.
Save your final result and share it with your team.

best use cases

Quickly generate marketing-specific content with structured prompts.
Standardize marketing workflows across your team using a shared template.
Onboard new team members with a repeatable marketing process.
Automate market-research tasks with AI-powered marketing workflows.
Automate competitive-analysis tasks with AI-powered marketing workflows.
Automate strategy tasks with AI-powered marketing workflows.

examples

Use Competitor & Market Research to create a market-research project from scratch.
Adapt Competitor & Market Research for a different marketing domain with custom variables.
Combine Competitor & Market Research with other workflows in the marketing category for a complete pipeline.
Run Competitor & Market Research with multiple AI models to compare output quality.
Schedule Competitor & Market Research as a recurring marketing task.

variations

Simplified version: remove optional variables for faster results.
Advanced version: add custom validation steps after generation.
Batch version: run Competitor & Market Research on multiple inputs sequentially.
market-research-focused variant: emphasize market-research best practices in the prompt.
competitive-analysis-focused variant: emphasize competitive-analysis best practices in the prompt.

common mistakes