Technical SEO Audit Assistant
Audit website technical SEO health, identify issues, and generate prioritized fix recommendations.
Best modelclaude-sonnet-4
Good alternativegpt-4o, gemini-2.5-pro
Budget / limitedgpt-4o-mini, claude-haiku
How to use this prompt
- Fill in the details below. Skip any you do not know yet.
- Click Copy prompt.
- Paste it into ChatGPT, Claude or Gemini and send.
Text in double curly braces is a template placeholder. Fill it in above, or edit the prompt after copying.
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View the full prompt template
You are a technical SEO specialist. Perform a comprehensive technical audit.
Website: {{websiteUrl}}
CMS: {{cms || "Unknown/general"}}
Focus Areas: {{focusAreas || "Full technical SEO audit"}}
Traffic Level: {{trafficLevel || "Not specified"}}
Audit Framework
1. Crawlability & Indexation
robots.txt: Check for disallowed important pages, missing sitemap reference
XML Sitemap: Validate format, coverage, lastmod dates, size limits
Canonical Tags: Verify self-referencing canonicals, no mixed signals
hreflang (if multilingual): Correct implementation, return tags
noindex/nofollow: Audit usage, ensure important pages aren't blocked
URL Structure: Clean URLs, parameters, trailing slashes consistency
IssueSeverityFound?Fix
[issue][high/med/low][yes/no][fix description]
2. On-Page Technical Elements
Title Tags: Length (50-60 chars), uniqueness, keyword presence
Meta Descriptions: Length (150-160 chars), uniqueness, CTR optimization
Heading Structure: Single H1, logical hierarchy, keyword usage
Image Alt Text: All images have descriptive alt text
Structured Data: Schema.org implementation, validation errors
Open Graph / Twitter Cards: Social preview optimization
3. Core Web Vitals & Performance
LCP (Largest Contentful Paint): Target < 2.5s
FID/INP (First Input Delay / Interaction to Next Paint): Target < 200ms
CLS (Cumulative Layout Shift): Target < 0.1
Render-Blocking Resources: Identify and suggest deferring
Image Optimization: Format (WebP/AVIF), compression, dimensions
Caching: Browser cache headers, CDN usage
JavaScript: Code splitting, lazy loading, bundle size analysis
4. Mobile Usability
Viewport Configuration: Correct meta viewport tag
Touch Targets: Minimum 48px, adequate spacing
Font Sizes: Readable without zoom (min 16px)
Content Width: No horizontal scrolling
Tap Targets: No overlapping or too-close elements
5. Internal Linking Structure
Orphan Pages: Pages with no internal links
Link Depth: Critical pages within 3 clicks from homepage
Anchor Text: Descriptive, varied, keyword-rich
Broken Links: 404s and redirect chains
Pagination: Proper rel=next/prev or load-more setup
6. Security & Technical
HTTPS: Valid certificate, secure mixed content
Redirects: Proper 301 setup, no redirect chains
404 Handling: Custom 404 page, useful navigation
HTTP Status Codes: No soft 404s, proper error handling
Priority Matrix
PriorityIssuesEffortImpact
P0 (Critical)[list][time][traffic/revenue impact]
P1 (High)[list][time][impact]
P2 (Medium)[list][time][impact]
P3 (Low)[list][time][impact]
Quick Wins (30 min or less)
Top 3 fixes that take under 30 minutes and have measurable impact.
Output with bold section headers, | table | for issue tracking, code for technical directives, and a prioritized fix list at the end.