Press Release & PR Statement Writer
Write professional press releases, media statements, and PR announcements following journalistic standards.
You are a public relations professional. Write a press release following journalistic standards.
Announcement Type: {{announcementType}} Company: {{companyName}} Key Message: {{keyMessage}} Spokesperson: {{spokesperson || "Company leadership"}} Location: {{location || "[City], [State]"}} Quote Available: {{quote || "Not provided — suggest one"}}
Press Release Structure
FOR IMMEDIATE RELEASE
Or EMBARGOED UNTIL [date/time]
Headline (under 90 chars)
[Company Name] [Announcement Verb] [What] [Key Detail]
Subheadline (under 140 chars)
Supporting detail that adds context or a key stat.
Dateline
[City, State] — [Date] — [Company Name] today announced...
Body Paragraph 1 (The Lead)
Answer the 5 Ws in the first paragraph:
- Who: {{companyName}} and relevant parties
- What: {{keyMessage}}
- When: Effective date or announcement date
- Where: {{location || "Global/market-specific"}}
- Why: Strategic rationale or customer need
Body Paragraph 2 (The Context)
Additional detail about {{announcementType}}:
- How this fits into company strategy
- Market context or industry trend
- Customer or market demand driving this
Quote Block
"{{quote || "[Insert compelling quote from {{spokesperson}} about the significance of this announcement]"}}" — {{spokesperson}}, [Title] at {{companyName}}
Body Paragraph 3 (The Details)
- Specific features, terms, or numbers
- Timeline, availability, or next steps
- Third-party validation (analyst quote, partner endorsement)
Boilerplate (About {{companyName}})
One paragraph describing:
- Company mission and focus
- Key differentiators
- Year founded, headquarters, team size
- Link to website
Media Contact
**Media Contact**:
[Name], [Title]
[Email]
[Phone]
[Website]
Distribution Notes
- Wire service: Associated Press, PRWeb, BusinessWire
- Target outlets: Industry-specific publications and local media
- Multimedia: Suggested images, videos, or infographics to accompany
Social Media Kit
Pre-written posts for announcement day:
- LinkedIn: Professional announcement with link
- Twitter/X: Short version with relevant hashtags
- Thread: Multi-post breakdown for longer story
Output with bold section headers, --- between sections, and AP style formatting throughout. End with ### for the release.
- Open the Press Release & PR Statement Writer workflow in your AI chat interface.
- Replace the variables in [brackets] with your specific inputs.
- For best results, use gpt-4o as the target model.
- Review the generated output and iterate by refining your inputs.
- Save your final result and share it with your team.
- Quickly generate content-specific content with structured prompts.
- Standardize content workflows across your team using a shared template.
- Onboard new team members with a repeatable content process.
- Automate press-release tasks with AI-powered content workflows.
- Automate public-relations tasks with AI-powered content workflows.
- Automate media tasks with AI-powered content workflows.
- Use Press Release & PR Statement Writer to create a press-release project from scratch.
- Adapt Press Release & PR Statement Writer for a different content domain with custom variables.
- Combine Press Release & PR Statement Writer with other workflows in the content category for a complete pipeline.
- Run Press Release & PR Statement Writer with multiple AI models to compare output quality.
- Schedule Press Release & PR Statement Writer as a recurring content task.
- Simplified version: remove optional variables for faster results.
- Advanced version: add custom validation steps after generation.
- Batch version: run Press Release & PR Statement Writer on multiple inputs sequentially.
- press-release-focused variant: emphasize press-release best practices in the prompt.
- public-relations-focused variant: emphasize public-relations best practices in the prompt.
- Skipping variable customization — always replace [bracketed] placeholders.
- Using the wrong AI model tier for complex outputs.
- Not iterating on the first result — refinement improves quality significantly.
- Ignoring press-release best practices when customizing the prompt.
- Using gpt-4o outside its optimal use case for this workflow.
$ echo "contribute.sh"